Email Campaigns
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
Researchers estimate that United States firms alone spent US$400 million on email marketing in 2006.
Advantages
Email marketing is popular with companies for several reasons:
- A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
- Compared to other media investments such as direct mail or printed newsletters, email is less expensive.
- An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- The delivery time for an email message is short as compared to a mailed advertisement.
- An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
- Email messages are easy to track.
- Advertisers can generate repeat business affordably and automatically.
- Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
- Over half of Internet users check or send email on a typical day.
- Email marketing is paper-free (i.e., "green")
At Tampa Bay Website Design we can create a unique targeted email campaign for you that can reach thousands of customers in a targeted area or group. Tampa Bay Website Design provides email campaign services to businesses in Tampa, Saint Petersburg, Clearwater, Palm Harbor, Bradenton, Dunedin and throughout Florida. Let us help you increase your marketing reach today by contacting us to sign up for our email marketing campaign. Ask about our email campaign special.